headline: Walmart redesigns Great Value packaging to spotlight nutrition, ingredients slug: 2026-04-15-walmart-great-value-packaging-…

  • The redesign reflects a broader shift in how Americans shop for food: private-label brands now account for 23.9% of packaged food and bev…
  • Walmart announced Wednesday it will redesign packaging across its Great Value store brand — 10,000 products in all — placing nutritional …
  • The overhaul is Great Value’s first full packaging redesign in more than a decade.
  • Under the new design, details such as protein content and gluten-free status will appear in the upper right corner of food packages — a l…

The redesign reflects a broader shift in how Americans shop for food: private-label brands now account for 23.9% of packaged food and beverage products sold in the U.S., up from 23.7% in 2024, according to market research firm Circana, a sign that store brands have moved from budget fallback to mainstream choice.

Walmart announced Wednesday it will redesign packaging across its Great Value store brand — 10,000 products in all — placing nutritional information in a standardized location and updating product photography to make items more visually appealing on store shelves. New packaging will begin appearing next month, said Scott Morris, senior vice president of Walmart’s U.S. private brands division. The changes involve no alterations to the products themselves.

The overhaul is Great Value’s first full packaging redesign in more than a decade.

Nutritional data gets a fixed address

Under the new design, details such as protein content and gluten-free status will appear in the upper right corner of food packages — a location that previously had no standardized placement across the Great Value lineup, said Dave Hartman, Walmart’s vice president of creative design. The fixed position is intended to help both shoppers and the workers who pull items to fill online grocery orders find relevant information quickly.

Bags of Great Value chicken nuggets will display “11 grams of protein per serving” in that corner and show the nuggets arranged on a plate with a container of dipping sauce. The current bags carry neither the protein figure nor a food-styled photograph.

Product photography has been refreshed throughout the lineup. A box of Great Value frozen lasagna will show the pasta garnished with a basil leaf, plated on a red checkered tablecloth against a red background — replacing a design that showed the dish against a plain white background.

“We’re offering this great product at a very affordable price, but there was always this kind of lagging feeling that a customer was buying this product that felt like they had to compromise,” Hartman said. “So that was one of the key impetuses in terms of redesigning the brand.”

Store brands close the gap on national names

Great Value was launched 33 years ago and is Walmart’s largest store brand. The company’s private-label lines collectively account for about a quarter of U.S. merchandise sales, Walmart said. The company declined to provide specific revenue figures for Great Value.

Private-label brands accounted for 23.9% of packaged food and beverage products sold in the U.S. last year, up from 23.7% in 2024, according to market research firm Circana. Industry analysts have said that challenging economic conditions in recent years pushed more consumers to buy store brands rather than national-brand equivalents, which tend to carry higher price tags.

The packaging overhaul is part of a broader investment Walmart has made in its store-label products. The company said last fall it planned to remove synthetic dyes from its food private-label brands by 2027.

Other consumer packaged-goods companies are also revisiting their packaging. PepsiCo announced a refreshed design for its Tostitos brand earlier this month, emphasizing claims about colors, flavors, and preservatives.